One day a Brahmin by the name of Sevaram asked Birbal for help. He said that his fore fathers were great Sanskrit scholars and that people used to respectfully rfer to them as Panditji. He said that he had no money nor need for wealth; he was content living a simple life. But he had just one wish. He wished people would refer to him as Panditji too. He asked Birbal how he could achieve this.

Birbal smiled and said the tast was fairly simple. Birbal asked Sevaram to shout at anyone who calls him Panditji from now on.

Now the children did not like the Brahmin as he used to scold him. Birbal told the children that Brahmin would get really irritated if they started calling him Panditji. So the children began to tease him by yelling “Panditji” whenever he appeared and,as advised by Birbal, the Brahmin responded by shouting at them. Gradually the word spread and everybody started calling him by Panditji.

After some time the Brahmin stopped scolding peole but the name stuck!

Management moral

You can use the gossip mongers to your advantage. These "gossip mongers " equivalent to the "children in the story" are present in every organization and society . One should know how to leverage them. Watch how the actors/actress or politicians use them to remain in the news. You can also use the social networking platforms like twitter or facebook.. to gain the desired promotion or publicity.

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