The tale of two Modis

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Plus it was an untested concept of the city teams and the timings were clashing with the India's favourite saas bahu soaps. It was not easy for him and skeptics predicted doom, but today every cricket board is jumping to launch the replica of the IPL model

So what were the success factors :

1) The idea was good but the execution was flawless - right from the framing of rules to revenue sharing, to auctions of team and players, to telecast deals, everything was planned and worked out to the minutest detail.

2) IPL also brought in Corporate Honchos and Bollywood big guys. And very big money along with them. They had a lot at stake and therefore took sufficient effort to market their team. And in the process, IPL had outsourced the role of marketing itself.. The corporate culture also got a professional touch, which is generally missing with the sports administration across the country.

3) Handling of competition

BCCI used its influence with the ICC and other cricket boards to label the ICL as rebel and non official. Devoid of legitimacy ICL just withered and is a former shadow. Had it been not promoted by the money bag and Media Moghul Subhash Goel it would have died a natural death.
4)Importance of media
There are a few things which made IPL a grand success.. One of the biggest factors was undoubtedly Media.. The amount of coverage news paper, TV channels, FM Radios etc.. have been giving to IPL is just unbelievable. If BCCI had not relaxed its criteria with the press, before the beginning of the tournament. BCCI would have just messed up things.. Media was the biggest factor for IPLs success…..

IPL is yet another huge success, which was completely 'MADE IN INDIA'.. One more reason for India Inc to be proud!! People are already thinking of replicating this model elsewhere.

A state battered and devastated by the worst ever Bhuj earthquake in 2001 and then the infamous - Godhra riots which sullied the image of Gujarat and shocked the entire nation. Gujarat and Narendra Modi have come a long way over the last seven years.

The best chief minister, an able administrator and a tough boss, he has pulled Gujarat from the brink and is the most competent political leader from either side of the spectrum which have full of either the next generation baba log, who have inherited the political mantle or the divisive and self serving politicians.

Narendra Modi, is different with no fawning coterie surrounding him and no hangars on.

He derives the power from good governance, people friendly policies development and no non sense administrator who believes in the work being done. He has been able to invoke the pride in Gujarat. And has successfully targeted the famed Gujarati community all over the world to be the part of the Gujarat success story. Coupled with the business friendly policies and the assurance of safety, investors are flocking to Gujarat.

The coup of shifting of the Nano factory from Bengal to Gujarat on the face of the stiff competition is a good example of the Modi prowess.

Gujarat has grabbed almost a quarter of the total All India investment till March 208.
His other achievements are :

1) Successful inter linking of the rivers so that Sabarmati does not remain dry.

2) His resolve to stamp out terrorism, while other politicians use it to score political points is really admirable. Ahmedabad police was the first one to crack the bomb blast and give useful intelligence input resulting in the Batla House encounter in Delhi.

3) His current pet concept of rurban(rural and urban) culture-providing the urban facilities like uninterrupted 24 hours power and broadband connectivity in rural areas is drawing huge accolades.

4) Gujarat had a revenue deficit of 6700 crores in 2001 when Modi came into power and now it has a revenue surplus of Rs. 25,00 crores.

Between the two they had faced the most difficult challenges faced by the professionals. first the challenge of marketing a new, different concept to the crowd which is full of doubts, objections and opposition and secondly rising from the hopeless situation with the reputation torned and people calling for your blood.

They achieved huge successes due to their conviction, confidence and courage.There are immense learnings for all of us from these two.

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